A composer's website is their portal to the rest of the world. A website serves to keep your audience up to date on your work, act as your all-purpose 24/7 representative, and stores valuable media such as recordings, photographs, and biographical information for programming and press outlets. Having a quality website is essential to building your music career in an ever growing e-world. Here are a few important things to consider when building your site:
1. Choose a clean-cut, easy to navigate design for your site that allows visitors to easily learn about you and your music.
2. Display your activity by posting dates of recent and upcoming performances of your work.
3. Make sure your catalog always contains your most recently completed work. This is the most effective way to let performers find works for their instrument.
4. When adding biographical information to your website it is in your interest to provide both full and condensed versions. Often, programs or media outlets prefer a short biography.
5. Have at least three excerpts of music for visitors to listen to in an accessible format such as a high quality mp3.
6. Huge areas of musical goings-on are social networking sites, so create a profile and post some links to your work. Be a part of the scene!
7. Your contact information should be professional and memorable. You're in trouble if you're still using that guitargod 13 @ aol.com email address so simply use your real name or business name.
A website that meets the criteria listed above is sure to increase your visibility and lead to growth in your career. Just keep in mind, though, that your home on the web should portray you not only as a professional but also as someone with a personality, so don't be afraid to show some of yourself. While professionalism is always a good thing, visitors are more likely to relate to you if you connect to them on a personal level.
Good luck!
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