A composer's website is their portal to the rest of the world. A website serves to keep your audience up to date on your work, act as your all-purpose 24/7 representative, and stores valuable media such as recordings, photographs, and biographical information for programming and press outlets. Having a quality website is essential to building your music career in an ever growing e-world. Here are a few important things to consider when building your site:
1. When choosing the design for your site make sure to consider ease of use so that visitors can navigate your site easily.
2. Show your activity by updating your site with new performances of your music.
3. Keep an up-to-date catalog of your work online. This allows performers or promoters of music to see if your catalog includes something that interests them.
4. When adding biographical information to your website it is in your interest to provide both full and condensed versions. Often, programs or media outlets prefer a short biography.
5. Have at least three excerpts of music for visitors to listen to in an accessible format such as a high quality mp3.
6. Social networking sites are active arenas of musical activity so post links in profiles on such sites. Participate in the action!
7. Use professional and easy to remember contact information/email address. That means you should ditch that old guitarhero99 at hotmail.com email address you've had since you were thirteen and simply go with your formal name or business name.
A website that meets the guidelines mentioned above will undoubtedly boost your career. As a final note however, remember that while your website's goal is to portray you as a pro in the field don't be afraid to show a bit of your stellar personality. Professionalism is great, but you are most likely to be successful if you also interest people in a personal way.
Good luck!
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