It was Alvarez Y Garcia's organization that first started making Romeo Y Julieta Cigars and he was just keeping it for local distributions. Originally, the Romeo Y Julieta cigars were never meant for anyone outside of Cuba. Although the Cubans are known to be excellent marketers (Considering the Cigar ban and stuff), the Romeo Y Julieta brand was just not allowed to go out at all. It's funny because now they are all over the place.
It was a great man known as "Pepin" who not only took this brand world wide, but also further confirmed that people from Cuban know how to get a product out there. Proving once again if you have passion for what you are doing, than anything is possible. Pepin is also considered on of the greatest overall business men from not just Cuban but in the world. His marketing strategies and passion for Cuban cigars has made him a legend.
Carrying nothing but pure love for Havana cigars and 'Gung Ho' drive to share his love with the world, "Pepin" let the world know about his Cuban cigars in the shortest time possible. He went straight to the people who were well respected and had the means to enjoy his product, he took this Cuban cigars to England. By using a very ingenious technique of naming his Cuban cigars after royal faces of England, he established the cash flow required to turn the Romeo Y Julieta brand into a global force.
Pepin was caught daily calling his creation as his 'children'. It signifies the deep love he carried for the Romeo Y Julieta brand. His product was a phenomenal hit with politicians and actors and actresses alike. He used the power of celebrity to market the Romeo Y Julieta brands which made them ever so rare and unique in the eyes of other established individuals of that time and era.
It was Pepin's amazing product and drive that has made the Romeo Y Julieta most sought after Cuban cigar brand in England and the rest of the world. The English really enjoy the Romeo Y Julieta connection as well just like the famous stage play that also is embedded in every English literature fan or fans of love from all over the globe. The Romeo Y Julieta is a very unique brand and represents nothing less than a fine Cuban cigar.
