A composer's website is their portal to the rest of the world. A website serves to keep your audience up to date on your work, act as your all-purpose 24/7 representative, and stores valuable media such as recordings, photographs, and biographical information for programming and press outlets. Having a quality website is essential to building your music career in an ever growing e-world. Here are a few important things to consider when building your site:
1. Choose a clean-cut, easy to navigate design for your site that allows visitors to easily learn about you and your music.
2. Your activity is significant so make sure that people know about your performances by updating your site regularly.
3. Make sure your catalog always contains your most recently completed work. This is the most effective way to let performers find works for their instrument.
4. Provide both a brief and full biography on separate pages detailing people you've worked with, press clippings, etc. You'll be surprised how often a short biography these come in handy.
5. Post no less than three music excerpts of your work for listeners to demo as easily accessible .mp3s.
6. Social networking sites are active arenas of musical activity so post links in profiles on such sites. Participate in the action!
7. Use a professional sounding contact address that is easy to remember. Get rid of that old guitarguru 44 @ yahoo.com email address you've probably had since you were 12 and use your business name or formal name.
A website that meets the criteria listed above is sure to increase your visibility and lead to growth in your career. Just keep in mind, though, that your home on the web should portray you not only as a professional but also as someone with a personality, so don't be afraid to show some of yourself. While professionalism is always a good thing, visitors are more likely to relate to you if you connect to them on a personal level.
Good luck!
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