A composer's website functions in many ways and is the main means of communication with the outside world. A website will serve as a reference for your audience, act as your electronic agent, and store valuable media such as photographs, music excerpts, and information such as your biography for media outlets. It is your online business card and is essential to build your career in the 21st century. Following are several key elements necessary to an effective music composer's website.
1. Choose a clean-cut, easy to navigate design for your site that allows visitors to easily learn about you and your music.
2. Show your activity by updating your site with new performances of your music.
3. Update your works list often. Performers do check composers' websites looking for new works for their instrument or ensemble.
4. Provide both a brief and full biography on separate pages detailing people you've worked with, press clippings, etc. You'll be surprised how often a short biography these come in handy.
5. Have at least three excerpts of music for visitors to listen to in an accessible format such as a high quality mp3.
6. Post links to your profiles at social networking sites which are hotbeds for new music activity. Get in on it!
7. Use a professional sounding contact address that is easy to remember. Get rid of that old guitarguru 44 @ yahoo.com email address you've probably had since you were 12 and use your business name or formal name.
A website that meets the guidelines mentioned above will undoubtedly boost your career. As a final note however, remember that while your website's goal is to portray you as a pro in the field don't be afraid to show a bit of your stellar personality. Professionalism is great, but you are most likely to be successful if you also interest people in a personal way.
Good luck!
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