A well put together sound effect library can generate sales online as downloadable single products. With the advent of higher internet speeds and downloadable products, purchasers of sound effects seem to be moving away from bulk purchases of CDs filled with hundreds of effects to downloads of one to ten sound effects that specifically fit a particular project. By using the following tips, a sound designer can create a sound effect library that will be able to tap into this new internet revenue stream.
1. Rule number one for a marketable sound effect library is to create hundreds, if not thousands, of sound samples for sale. A good goal which will provide a broad amount of choices for potential clients is to make three thousand sound effects.
2. Video editors like to use loops that they can fit to particular scenes so create loopable elements from longer ambiances such as traffic noise.
3. A wide variety is better than a small variety with tons of repetition so its preferable to have 10 different ambiances of three clips each then one ambiance type of 30 clips.
4. Make various file types of your library for such as 48k 24bit for video editing, 44.1 16bit for flash use, .wav files for PC users and .aiffs for Mac users.
5. Do not be afraid to market your sounds through as many distributors as possible as every website through which you sell will increase your overall sales.
6. In the long run it may be worth the trouble and effort to build your own site for selling your effects. You can self-promote this site via link building, forum participation, and article writing.
As more and more internet users arrive online, the number of buyers for sound effects will only increase and the above tips are general fool proof guidelines for increasing the attractiveness, and thus the sales, of your library.
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