A well put together sound effect library can generate sales online as downloadable single products. With the advent of higher internet speeds and downloadable products, purchasers of sound effects seem to be moving away from bulk purchases of CDs filled with hundreds of effects to downloads of one to ten sound effects that specifically fit a particular project. By using the following tips, a sound designer can create a sound effect library that will be able to tap into this new internet revenue stream.
1. A main tenet in building a profitable sound library is to record at least several thousand sound effects. In order to provide enough choices for customers, three thousand total products is a good goal.
2. Video editors like to use loops that they can fit to particular scenes so create loopable elements from longer ambiances such as traffic noise.
3. A wide variety is better than a small variety with tons of repetition so its preferable to have 10 different ambiances of three clips each then one ambiance type of 30 clips.
4. Since sound effects are used for a variety of purposes, create 44.1 16bit .mp3s for use on the internet, 48k 24bit for film, .aiffs for Mac owners, and .wavs for PC users.
5. Do not be afraid to market your sounds through as many distributors as possible as every website through which you sell will increase your overall sales.
6. In the long run it may be worth the trouble and effort to build your own site for selling your effects. You can self-promote this site via link building, forum participation, and article writing.
The number of buyers of sound effects will only multiply as more internet users come online and the advice mentioned above are certain methods for making your sound effect library as marketable as possible.
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