A well designed sound effect library will sell online as single downloads. Since internet speeds are now fast enough to accommodate downloadable products, sound effect buyers are moving toward downloading a handful of sound effects for specific products as opposed to buying full CD libraries. To access this new internet revenue stream, sound designers can use the following tips when designing a online library for sale.
1. Rule number one for a marketable sound effect library is to create hundreds, if not thousands, of sound samples for sale. A good goal which will provide a broad amount of choices for potential clients is to make three thousand sound effects.
2. Create loops that video editors can use to fit to particular time lengths from longer sounds that loop well such as train station ambiances.
3. Its better to go for breadth rather than depth when trying to maximize sales so instead of having fifty dog barks, have 5 noises from ten different animals.
4. Create a variety of formats including 48k 24bit for video editors, 44.1 16bit for online applications, .wavs for PC use, and .aiffs for Mac editors.
5. Do not be afraid to market your sounds through as many distributors as possible as every website through which you sell will increase your overall sales.
6. In the long run it may be worth the trouble and effort to build your own site for selling your effects. You can self-promote this site via link building, forum participation, and article writing.
The number of buyers of sound effects will only multiply as more internet users come online and the advice mentioned above are certain methods for making your sound effect library as marketable as possible.
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