A well planned sound effect library will return profits online when marketed as single downloadable products. Sound effect buyers seem to be moving away from purchasing full libraries of thousands of sounds and are instead buying small batches of audio clips as downloadable products since faster internet speeds now accommodate online purchasing. As a sound designer you may use the pointers that follow to design a well purposed library that will successfully access the downloadable internet stream.
1. The first rule in creating a profitable sound effect library is to record and edit hundreds if not thousands of sounds. Three thousand sound effects is a good goal to provide enough choices for interested buyers.
2. Video editors like to use loops that they can fit to particular scenes so create loopable elements from longer ambiances such as traffic noise.
3. Give your clients diverse groupings of sounds and go for many types of sounds with three or so clips instead of one type of sound with fifty redundant choices.
4. Since sound effects are used for a variety of purposes, create 44.1 16bit .mp3s for use on the internet, 48k 24bit for film, .aiffs for Mac owners, and .wavs for PC users.
5. Market your sound effect library through as many online distributors as possible in order to reach the broadest range of possible customers and maximize your sales.
6. You might find that creating your own e-commerce site to sell your sites might well be worth it in the long run. You can promote your e-commerce site by link exchanges, writing articles, and forum participation.
As more and more internet users arrive online, the number of buyers for sound effects will only increase and the above tips are general fool proof guidelines for increasing the attractiveness, and thus the sales, of your library.
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