A well put together sound effect library can generate sales online as downloadable single products. With the advent of higher internet speeds and downloadable products, purchasers of sound effects seem to be moving away from bulk purchases of CDs filled with hundreds of effects to downloads of one to ten sound effects that specifically fit a particular project. By using the following tips, a sound designer can create a sound effect library that will be able to tap into this new internet revenue stream.
1. A main tenet in building a profitable sound library is to record at least several thousand sound effects. In order to provide enough choices for customers, three thousand total products is a good goal.
2. Create loops that video editors can use to fit to particular time lengths from longer sounds that loop well such as train station ambiances.
3. Give your clients diverse groupings of sounds and go for many types of sounds with three or so clips instead of one type of sound with fifty redundant choices.
4. Since sound effects are used for a variety of purposes, create 44.1 16bit .mp3s for use on the internet, 48k 24bit for film, .aiffs for Mac owners, and .wavs for PC users.
5. Find the maximum number of websites to sell through since each e-commerce site has unique customers bases who may be interested in purchasing your sounds thus increasing your overall sales.
6. Though it takes extraordinary determination, it may be worth building your own e-commerce site to market your sounds. This site can be promoted via article writing, participation in forums, and link building.
The number of buyers of sound effects will only multiply as more internet users come online and the advice mentioned above are certain methods for making your sound effect library as marketable as possible.
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