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Wednesday, March 5, 2008

A Career In Fashion Photography

By Dan Feildman

We see them everywhere, in Magazines, on the Run Way, in advertisements on TV. They are the slender women strutting their stuff or extra ordinary Beauties with their sultry looks flashing their pearly whites while wearing the newest Styles from the hottest Designers. We are talking about the fashion models of today, yesterday and tomorrow. They are everywhere we look, but who brings them to us? Their images are captures with care and precision, patience and that special look for style, color and lighting composition. I am talking about the fashion photographers.

In the fashion circles famous names like Mario Testino (easily one of the hottest names out there) and Eva Mueller (photographer for Fashion Magazine Allure) are just as sought out if not more then those men and women sauntering their way into our conscious.

Similarly, we can "Photoshop" out things from a picture we don't want to see there anymore. So if you have a physical flaw, that can be removed. You can even remove a distracting person from the background of the shot. The program is so sophisticated that these images are possible and you really cannot tell the alteration has been made.

Here are a few tips for the novice and dreamer of dreams in getting started in fashion photography. Study your subject. You can never learn enough. Read and look at any fashion Magazine you can get your hand on. There are fantastic books on Fashion and fashion photography available. Amazon.com has a true treasure trove available. You need one or two good cameras, tripod and a lighting system. Always make sure that you have plenty of film and batteries available. SLR and digital cameras take different photos, so make sure you find the best for your field.

When submitting your work, hopefully to give a chance you have to have a portfolio on hand, just in case the editor of the fashion magazine wants to see samples of your work. I assure you if they consider working with you that is going to be a fact. The sharp, bright images of a 4X5" transparency show of your work to its best effort. If you have already had a publication, no matter if, it was a small neighborhood magazine/paper or a contest a tear sheet (literally a sheet you tore out of the magazine) works well. If neither is at hand a good high quality 8 X 10 "is acceptable as well. You want to make sure that you have a minimum of 20 photos in your portfolio and preferably different styles. You want to show your expertise in full figure or just partial body parts.

Remember, fashion includes jewelry and accessories. Sometimes a watch from a famous maker on the slender wrist of a beautiful woman is a good fashion shoot. If you are applying for the job, be prepared to leave your Portfolio behind for an extended period of time, sometimes as much as a couple of weeks. I would advice you to make copies and have several on hand. This comes in handy when showing your work to many different people for consideration for fashion work.

Since Photoshop dominates this market, you almost certainly will buy a copy so you might save some frustration and purchase a licensed copy right away. Now, you will probably find yourself playing with the software for long hours just having fun and that's great. But don't overlook the value of taking some organized classes in photo editing using Adobe Photoshop. These classes can show you the shortcuts and how to get the most out of the software. From there on out, your imagination is the only limit to how you will use this tool to make your photographs better for your customers. And you will be able to respond enthusiastically when someone says, "that's ok, you can just Photoshop that and fix it right up."

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